The recovery of exhibition economy still needs to move towards internationalization, branding, and digitization

　　Recently,exhibitions have been held in various regions,ranging from the 2023 China Construction Expo and the Beijing Beauty Expo to the Shenzhen Cross border E-commerce Exhibition CCBEC,among others.The exhibition information is densely updated,offline activities are rapidly heating up,and the exhibition economy is showing a recovery trend.The accumulated market demand in the past has been released.

　　In fact,for the industry,exhibitions not only help promote technological communication and cross-border integration,but also consolidate and expand market channels.They play an indispensable role in driving consumption and boosting industry confidence.After all,products and services still need to be'seeing is believing'.Therefore,in the face of the objective need to"go out and grab orders",the industry attaches great importance to the various exhibitions that are being restored,especially international exhibitions,hoping to make more friends and expand channels.For overseas customers,international exhibitions are also one of the important windows for observing Chinese enterprises and manufacturing in China,and are also one of the important channels for product and service testing.

　　As a result,China's exhibition industry has experienced rapid recovery.According to Tianyancha data,since 2023,China has added approximately 68000 exhibition related enterprises,of which approximately 19800 were newly registered in the first 10 days of February,a year-on-year increase of 110.6%.However,after the revival of international exhibitions,the current international market structure,external technological level,and competitor situation are still different from three years ago,and even have significant changes in some sub industry sectors.If we still follow the old exhibition ideas and investment methods,it is obviously not suitable for the market environment in 2023.

　　That is to say,when the exhibition economy recovers,both the organizers and exhibitors of the exhibition must face the changing external market environment.For such changes,both exhibition and enterprise parties should actively respond and innovate,highlight their characteristics and demonstrate competitiveness in organizing and participating in exhibitions,and further develop towards internationalization,branding,and digitization.After attending the exhibition,regardless of the benefits,it is necessary to analyze the exhibition situation in a timely manner to make more accurate judgments on the current situation and future trends of the international market,adjust corporate strategies in a timely manner,and improve the competitiveness of one's own products and services in a targeted manner.

　　In addition,the exhibition economy has always had a situation of"strong exhibition but weak exhibition",that is,the scale of participation is not small and the level is not low,but the corresponding high-level conferences and high-end forums need to be further improved.In fact,the collision of ideas in conferences and forums is of great significance for enterprises to explore the future development trends of the industry.How to improve the level of conferences and forums while reviving the exhibition economy needs further exploration from relevant parties.